Sunday, March 11, 2012

Buyers Want More Fuel Efficiency


According to the Ford Motor Company, buyers are more interested in fuel efficient vehicles than powerful ones, based on recent surveys and studies conducted by the company. What's interesting, however, is that most buyers aren't nearly as interested in electric vehicles or hybrids as they are in more fuel-efficient automobiles, and this is something that the Ford Motor Company has been noticing, thanks in large part to high sales of the Fiesta and Focus, the two cheapest models that Ford sells. Neither vehicle has a hybrid counterpart, but the sales are still up over other vehicles. Auto shipping companies have noticed a large drop in the number of hybrids being sold, but the exact reasons as to why are more difficult to establish. It doesn't help that Ford's average mpg across all its vehicles jumped by 5 miles per gallon over the past year, but it does show that the company knows what its customers want. And they want more gas-powered, efficient cars.

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