Chrysler's Keys to Success Lie in New Marketing Strategy

The Chrysler Group has hired a French guy named Olivier Francois to run their marketing department, a move that has seen the company go from completely bankrupt to a powerhouse in the American market once again. Taking a novel approach to marketing for the company, Francois is focusing on selling the Chrysler name instead of the individual cars it sells. This will help put the Chrysler name back into daily discussions by everyday people by giving them brand recognition; instead of thinking about the new Chrysler Sebring Convertible, you'll be thinking about Chrysler, and that's more important because not everyone likes convertibles. The fact is that this marketing strategy has worked, with Chrysler boasting sales increases every time it runs a new sales report. It's insane. And auto transportation companies have seen it too, with new Chrysler shipping numbers up over the past year. It's a great time to be an American automobile manufacturer - thanks to Ford, they've finally gotten their act together.